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Why We Take Internet Speed Tests Seriously (and So Should Your Business!)

What a symmetrical speed connection looks like.
What a symmetrical speed connection looks like.

Have you ever run an internet speed test on sites like Speedtest.net, Fast.com, or the FCC’s Speed Test App, curious to see just how fast (or slow) your connection really is? You’re not alone. These tools provide a quick snapshot of your network performance—but what do they actually reveal, and why are they so important to your workplace?


  • The US average speed is 103 Mbps download ⬇️ and 33 Mbps upload ⬆️. (That’s not great.)


What Speed Tests Measure

Internet speed tests are like taking your internet connection for a quick jog on a virtual track. They measure two key aspects of your internet performance:

  • Download Speed: This reflects how quickly your device can receive data from the internet. Think of it as how fast you can download complicated spreadsheets, large client presentations, market research reports, or design files.

  • Upload Speed: This indicates how fast your device can send data to the internet. Uploads are crucial for video conferencing, complex spreadsheets, high-res visuals, and using cloud storage.

Going Beyond Speed: The Importance of Latency (Ping)

While download and upload speeds are crucial, internet speed tests often miss another vital factor: latency, also known as ping. Latency measures the time it takes for data to travel between your device and the server you're connected to. It's like the reaction time of your internet connection.

  • Low latency: Results in a more responsive internet experience, ideal for real-time applications like stock trading and video conferencing.

  • High latency: Causes delays and lag, making online activities frustrating and slow.  May disrupt point-of-sale (POS) systems.

Why Speed Tests Matter (But Don't Tell the Whole Story)

While speed tests provide valuable insights, it's important to understand their limitations. They offer a snapshot in time and can be influenced by various factors like:

  • Server Location: The location of the test server can impact results. A server closer to you will likely yield faster speeds. 

  • Network Congestion: Heavy internet usage in your area can lead to temporary slowdowns, not reflected in a speed test.  This can be an indication your provider's infrastructure is limited or has over subscribed the area.

  • Device Performance: An outdated computer or overloaded device might not reach its full internet speed potential.  This is true, you should try to run tests using newer equipment and a machine connected with an ethernet cable directly to your router.

Why Testing Matters Now

Here's why testing your internet speed is crucial:

  • Performance Monitoring: Regular speed tests help you track your connection's performance over time. Are you consistently getting the speeds that you pay for from your ISP?

  • Ensuring a Smooth Online Experience: Fast and reliable internet is essential for live video calls with clients, fast file uploads, seamless WiFi connectivity, and overall business efficiency.

  • Making Informed Decisions: Speed test results help you evaluate whether your current plan meets your needs. If your speeds are consistently poor, it may indicate your provider's infrastructure isn’t keeping up, making an upgrade ineffective without a better solution. Also when you upgrade or change your plan, they change your subscription end date, locking you in longer.

Testing your internet speed takes just a few minutes and can save you time, money, and frustration.

Ready for Better Speeds?

Contact us to see if you’re eligible to make the switch:  http://opencape.org/business


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